It's possible.
At South Coast Lighting & Design, I contributed to the West Hollywood AIDS Memorial project; a powerful tribute to the resilience and memory of those affected by the AIDS epidemic. While the concept and initial design came from the project’s lead creatives, my role focused on developing custom renderings for our bid and presentation.
Using advanced digital tools, I created lifelike visuals that conveyed the emotional depth and architectural intent of the memorial. These renderings helped communicate the project’s significance to stakeholders and the community, translating its vision into an accessible and moving presentation.
The process required sensitivity; each detail, from lighting and materiality to the balance between built and natural elements, was considered to reflect the memorial’s themes of remembrance, healing, and hope.
Working closely with the design team and internal collaborators, we aimed to produce visuals that honored the lives commemorated by the memorial. These renderings became a key part of our proposal, supporting our shared goal of creating a lasting and meaningful space in West Hollywood.
This project was a reminder of how design can shape emotion, memory, and social connection; it was an honor to help bring that vision to life.